The hook → demo → CTA structure
A scroll-stopping ad has three beats. Because Veo 3 clips run 4, 6 or 8 seconds, you can dedicate one clip to each beat and stitch them, or compress all three into a single 8-second prompt.
1. Hook (0–2s)
A face-to-camera line or surprising visual that stops the scroll.
2. Demo (2–6s)
Show the product doing its thing — the transformation or result.
3. CTA (6–8s)
A direct line to camera: try it, link in bio, get yours.
UGC keywords that signal "real"
Sprinkle these into any prompt to break the polished-ad look: handheld selfie, front-facing phone camera, vertical 9:16, natural window light, slightly shaky, candid, authentic, room-tone audio, smartphone footage. They tell Veo 3 to drop the tripod and the studio lighting.
Selfie testimonials
The bread and butter of UGC — a real person talking to camera.
Selfie testimonial
A young woman holds her phone at arm's length talking directly to camera in a sunlit kitchen, casual handheld selfie framing, natural window light, slightly shaky, authentic and excited, clear room-tone audio as she speaks enthusiastically.
Walk-and-talk review
A guy walks down a city sidewalk talking to his front-facing phone camera, vertical 9:16 handheld selfie, bright overcast daylight, ambient street sounds, candid and relatable, natural smartphone footage look.
Couch confessional
A woman sits on a cozy couch facing camera, gesturing as she explains a problem the product solved, soft warm lamp light, slight handheld bob, intimate and trustworthy UGC vibe, clear spoken audio.
Unboxing & reveals
Hands, packaging and that first-reaction dopamine hit.
Desk unboxing
Hands open a cardboard box on a bright desk revealing a product, top-down then tilting to the item, soft daylight, crisp tearing-tape and rustle audio, satisfying first-person unboxing, vertical framing.
Reaction reveal
A person lifts a product out of packaging and reacts with a gasp toward camera, handheld selfie angle, warm indoor light, excited spoken reaction audio, authentic UGC unboxing energy.
Texture close-up
Fingers run across the surface of a freshly unboxed product, extreme macro, soft side light, tactile rustle and tap audio, premium yet handmade UGC feel, vertical 9:16.
Product demos
Show the product solving a problem in seconds.
Before / after
A split-second transition from a messy before to a clean after as a product is used, handheld over-the-shoulder POV, bright daylight, upbeat snappy pacing, satisfying transformation, vertical social framing.
How-to POV
First-person POV hands demonstrating how to use a product step by step on a kitchen counter, top-down, even soft light, clear narration audio, helpful and clear UGC tutorial style.
Quick result
A person applies a product and immediately shows the result to camera with a smile, handheld selfie, flattering soft light, cheerful spoken line, fast-paced TikTok demo energy.
A full hook → demo → CTA example
Hook
A woman looks shocked at her phone in a bathroom, handheld selfie, natural light, she says "okay this actually worked", authentic surprised audio, vertical 9:16.
Demo
Close-up POV of her applying the product and showing the before-and-after on her skin, soft window light, satisfying reveal, gentle ambient audio, vertical framing.
CTA
She smiles at the camera holding the product and says "link in my bio", handheld selfie, warm flattering light, upbeat confident audio, vertical 9:16.
Tips for UGC that performs
Shoot vertical. Specify 9:16 for TikTok and Reels. Note that the highest 1080p output is reserved for 16:9 on non-Lite models; vertical clips render at 720p, which is perfect for social.
Keep audio natural. Ask for "room-tone" and a spoken line rather than music — UGC lives or dies on a real-sounding voice, which Veo 3 generates natively.
Batch variations cheaply. At pay-as-you-go 1 credit per $0.01, run five hook variants in Fast mode and keep the one that lands.
Make your first UGC ad
Paste a hook prompt, generate, and start testing creatives today.